Most of us will have the perception of software development is equivalented to off the shell products such as Human Resource Management System, Accounting System, Customer Relationship Management System and so on.
Software development has become a must have capability for any organization after emergenced of Internet as a market place.
Case study 1
A household electronic appliance company A and Insurance company B want to increase their sales revenue (Reality all companies want to increase sales revenue). Company A and B are hardly to have strategic relationship in traditional market place. Internet empowers possibility. The prerequisite of it, organization needs software development capability.
Company A & B may form a strategic relationship through offering for example buy products from company A and get a free product from company B. At this point of time, an online software application is required to automate business process.
This online application shall come with features
- Enables consumer to register their products S/N online
- Enables consumer to print insurance certificate or obtains certain form of acknowledgement
- To ensure the S/N is a valid product under this promotion
- Generate business reports such as monthly sales revenue under this scheme, total consumers participate in this promotion monthly
- Notify support parties involved for example insurance process administrator.
The greatest benefit is, organization implements a marketing strategy.
At here, you should ask how creative, how innovative your organization is to make use of software development capability instead of asking what software development can do for you.
Why company need to have software development capability (I)? ~ for Sales & Marketing
